Fomula Yotafuna ya Creatine Ikufuna Kupeza Mpata wa $4.2B Wowonjezera Kulimbitsa Thupi, Kuphatikiza Sayansi ndi Zosavuta
Julayi 2024 — Justgood Health, kampani yodziwika bwino yopanga makeke, lero yalengeza za kukhazikitsidwa kwa kampani yake yatsopanoMa Gummy a Creatinekwa ogwirizana ndi B2B padziko lonse lapansi. Zopangidwa kuti zisokoneze gawo la zakudya zamasewera lokwana $4.2 biliyoni, ma gummies awa athetsa vuto lalikulu pamsika: 72% ya okonda masewera olimbitsa thupi amasiya ufa wa creatine chifukwa cha kukoma koipa komanso zovuta (Global Wellness Institute, 2024). Chogulitsachi chikuyamba pamene kufunikira kwa "magwiridwe antchito kumakwaniritsa zosangalatsa" kumawonjezeka, makamaka pakati pa othamanga a Gen Z ndi akatswiri osowa nthawi.
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Vuto Lotsatira Malamulo a Creatine: Mwayi Wopeza $1.8B
Kwa zaka zambiri, creatine monohydrate yakhala muyezo wabwino kwambiri wokulitsa minofu ndi kukulitsa luso la kuzindikira. Komabe, 44% ya ogwiritsa ntchito amasiya kugwiritsa ntchito mkati mwa masiku 30 chifukwa cha kusakhazikika, kudzimbidwa, kapena kuiwala.Thanzi la Justgood's zatsopano—zopangidwa ndi patentCreatine monohydrate gummy—amathetsa mavuto awa kudzera mu:
- Kuyamwa Mwachangu: Kumwa mwachangu ndi 60% poyerekeza ndi ufa, malinga ndi kafukufuku wa Journal of Sports Science wa 2023.
- Kupsinjika kwa M'mimba Kosatha: Fomula yokhazikika ya pH imachotsa kupweteka kwa m'mimba.
- Mlingo Womwe Mukupita: Zakudya zokwana 3g/5g zomwe zayesedwa kale m'matumba onyamulika, osagwira ana.
"Ichi si chinthu chatsopano chabe—ndi kusintha kwa khalidwe," anatero Dr. Lena Marquez, katswiri wa zakudya zamasewera amene akupereka uphungu.Thanzi la Justgood"Maswiti a gummies amachepetsa chotchinga cha anthu opita ku gym wamba pomwe akukwaniritsa miyezo yogwira ntchito bwino ya othamanga apamwamba."
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Kuthekera kwa Mgwirizano: Kujambula Chiwerengero cha Anthu "Olimbitsa Thupi Osazolowereka"
Msika wapadziko lonse wa zakudya zowonjezera zotafuna ukuyembekezeka kukula pa 9.8% CAGR mpaka 2030, chifukwa ogula achichepere akuika patsogolo zinthu zosavuta komanso zokoma. Chitsanzo cha Justgood Health cha B2B chimalimbikitsa makampani kuti agwiritse ntchito magawo anayi omwe akukula kwambiri:
1. Kulimbitsa Thupi kwa Akazi: 58% ya ogula akazi amakonda maswiti kuposa mapiritsi (SPINS, Q2 2024).
2. Masewera Olimbitsa Thupi: Amasakanikirana ndi mankhwala oletsa kutupa m'maseŵera a pa intaneti komanso m'misika ya ophunzira ndi othamanga.
3. Akuluakulu Okalamba Ogwira Ntchito: Mafomu osavuta kugwiritsa ntchito kuti minofu isunge bwino kwa anthu opitirira zaka 50.
4. Kukula Padziko Lonse: Ziphaso za Halal, kosher, ndi vegan zomwe zaphatikizidwa kale pamsika wa APAC/EU.
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Kuchokera ku Labu Kupita ku Shelufu: Ndondomeko Yogwirizana
Njira yolumikizirana ya Justgood Health imatsimikizira kuti ogwirizana nawo adutsa zovuta zachikhalidwe:
- Kuthamanga kwa Masiku 21 Kupita Kumsika: Chitsanzo cha kupanga mkati mwa mwezi umodzi.
- Kusintha Koyendetsedwa ndi Deta:
- Kusanthula Kukoma: Kusanthula kukoma kochokera ku AI (monga apulo wobiriwira wowawasa woti muzichita masewera olimbitsa thupi, vanila chai kuti muchiritse).
- Ma Pairings Ogwira Ntchito: Onjezani beta-alanine kuti mukhale olimba kapena collagen kuti mafupa akhale olimba.
Mgwirizano waposachedwa ndi FitFuel Collective yochokera ku UK ukuwonetsa luso limeneli. Pasanathe milungu 5, kampaniyo idayambitsa mango-chili.gummy ya creatinendi ma electrolyte, zomwe zimatenga 12% ya gulu la "moyo wochita zinthu mwachangu" la Amazon mkati mwa masiku 90.
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Njira Yotsogola: Creatine 3.0 ndi Kupitirira
Kotala lachinayi la 2024 lidzawonetsa kutulutsidwa kwa:
- Maswiti Opangidwa ndi Kafeini: Kuphatikiza 100mg ya kafeini yachilengedwe ndi creatine kuti muyambe kuchita masewera olimbitsa thupi.
- Ma Stack Ogona Obwezeretsa: Creatine + melatonin yopangira minofu usiku wonse.
- Teen Sports Line: Ma gummies otsika omwe amavomerezedwa ndi TGA kwa othamanga achinyamata.
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Lowani mu Chisinthiko Chotafuna
Ogwirizana nawo a B2B tsopano atha kupeza:
- Kusankha Zopanda Chiwopsezo: Sinthani mitundu itatu popanda MOQ.
- Kafukufuku Wogwirizana: Kupereka ndalama zothandizira mayeso azachipatala apadera pa milandu ya eni ake.
- Malo Ogawa Zinthu Padziko Lonse: Malo osungiramo zinthu m'maiko 8 okhala ndi malamulo a DDP.
"Sitikugulitsa maswiti—tikugulitsa umwini wa msika," anagogomezera Feifei.
Nthawi yotumizira: Juni-18-2025