Kuswa Chipolopolo:Maswiti a CreatineKusokoneza Msika Wowonjezera Masewera wa $4.2B
Msika wapadziko lonse wa creatine, womwe ukuyembekezeka kukula pa 7.3% CAGR mpaka 2030 (Grand View Research), ukusintha kwambiri. Othamanga ndi okonda masewera olimbitsa thupi akukana ufa wa chalky ndi mapiritsi akuluakulu m'malo mosankha mitundu yosavuta komanso yosangalatsa. Justgood Health ikuyankha funsoli ndiMaswiti a Creatine—chosintha kwambiri masewera a B2B omwe cholinga chake ndi anthu opita ku gym, othamanga opikisana, komanso ogula zakudya zabwino.
Mosiyana ndi ufa wachikhalidwe wa monohydrate, ma gummies athu amapereka mlingo wolondola wa 1.67g wa creatine monohydrate pa kutumikira kulikonse, komwe kwawonetsedwa kuti kumawonjezera kuyamwa ndi 60% pomwe kumachotsa kutupa (Journal of the International Society of Sports Nutrition, 2023). Kwa ogwirizana nawo paokha, njira yatsopanoyi imatsegula misika yosakwanira: 44% ya ogwiritsa ntchito zowonjezera zolimbitsa thupi amapewa creatine chifukwa cha mavuto a kukoma/kapangidwe (FMCG Gurus, 2024).
—
Chifukwa Chiyani Creatine Gummies? Sayansi Ikwaniritsa Kufunikira kwa Ogula
Ubwino wa Creatine ndi wosatsutsika—kuwonjezeka kwa mphamvu, kukula kwa minofu, ndi magwiridwe antchito a ubongo. Koma kutsatira malamulo akadali vuto. Yankho lathu:
- Kupezeka kwabwino kwa zinthu: Mtundu wa Creatine sufuna gawo lokweza ndipo umathandiza kuti 99% isungunuke.
- Kusakondera pa Kulawa: Kuwawa kwa chigoba cha creatine ndi kukoma kwa chitumbuwa chowawa, zipatso za citrus, kapena timbewu tonunkhira.
- Yothandiza m'mimba: Palibe vuto la kugaya chakudya chifukwa cha pH yokwanira.
Zinthu zofunika kwambiri zomwe zingathandize ogwirizana ndi B2B:
- Kusinthasintha kwa Mlingo: Chopereka2g, 3g, kapena 5gmagawo oti athandize othamanga wamba poyerekeza ndi akatswiri.
- Kuyika pamodzi kwa Synergy: Sakanizani ndi beta-alanine, BCAAs, kapena ma electrolytes kuti muyike bwino thupi musanayambe/mutatha kuchita masewera olimbitsa thupi.
- Zodya zamasamba zokha komanso zopanda ziwengo: Zimakopa anthu ochokera ku zomera komanso anthu omwe ali ndi chidwi ndi zomera.
—
Mwayi Wamsika: Kutseka Kusiyana Pakati pa Kuchita Bwino ndi Kusangalala
1. Gulu la Olimbitsa Thupi la "Kulawa Koyamba": 68% ya othamanga a Gen Z amaika patsogolo kukoma kuposa kukhulupirika kwa kampani (YPulse, 2024).
2. Kuchuluka kwa Maseŵera Olimbitsa Thupi kwa Akazi: 52% ya akazi omwe amagwiritsa ntchito masewera olimbitsa thupi amapewa kugwiritsa ntchito creatine yachikhalidwe—maswiti amapereka malo olowera osaopsa.
3. Kukulitsa Thanzi la Maganizo: Gwiritsani ntchito mankhwala a nootropic monga lion's mane kuti muwonjezere mphamvu ya ubongo.
"Tsogolo la zakudya zamasewera ndi mwayi wopezeka mosavuta," akutero Dr. Ethan Cole,Thanzi la JustgoodMtsogoleri wa Kafukufuku ndi Ntchito. "Ma gummies athu amalimbikitsa ubwino wa creatine kwa ogula tsiku ndi tsiku, osati kwa anthu onyamula zida zolimba okha."
—
Kusintha: Khalani ndi Niche Yanu
Sinthani creatine kukhala chinthu chodziwika bwino:
- Zatsopano Zokometsera:
- Thukuta la Kumadera Otentha: Kokonati-laimu woti mudzichiritse mukamaliza kuchita masewera olimbitsa thupi.
- Berry Electrolyte Fusion: Onjezani sodium ndi magnesium kuti mugwiritse ntchito madzi m'thupi.
- Kufotokoza Nkhani Zokhudza Maonekedwe:
- Maswiti ooneka ngati minofu kwa omanga thupi.
- Kuyika Ma Packaging Ogwira Ntchito:
- Matumba otsekeka ndi UV omwe amatsekekanso m'matumba a masewera olimbitsa thupi.
- Mabafa akuluakulu okonzeka kulembetsa okhala ndi zotsatirira mlingo.
—
Liwiro, Kukula, ndi Kutsatira Malamulo a B2B Partners
Thanzi la Justgood imapangitsa kuti njira yanu yopita kumsika ikhale yosavuta:
- Chitsimikizo cha Kupanga kwa Masiku 21: Kuyambira kuvomerezedwa kwa fomula mpaka kutumiza.
—
Phunziro la Nkhani: "IronBite" Ikulamulira Malo Ogwirira Ntchito a Confectionery
Mu 2023, kampani yatsopano ya IronBite idagwirizana ndi Justgood Health kuti ipange ma gummies a creatine okhala ndi kukoma kwa watermelon okhala ndi 5g L-carnitine. Zotsatira:
- $1.2M mu Kugulitsa kwa Kotala Loyamba: Yoyendetsedwa ndi anthu otchuka a CrossFit ndi zotsatsa za Amazon.
- 83% Kuchuluka kwa Kusunga: Ogwiritsa ntchito adatchula "kusakhala ndi kukoma kwatsopano" ndi kulongedza konyamulika ngati zinthu zofunika kwambiri.
- Mbali ya Thanzi la Amuna: Yatchedwa "Chowonjezera Chatsopano Chabwino Kwambiri cha Kupeza Thanzi Labwino" mu Marichi 2024.
—
Njira Yotsogola: Creatine 2.0
Mapaipi opanga zinthu zatsopano akuphatikizapo:
- Maswiti Opangidwa ndi Kafeini: Kuti mphamvu ziwonjezeke musanayambe kuchita masewera olimbitsa thupi.
- Zosakaniza Zobwezeretsa Kugona: Creatine + magnesium glycinate yokonzanso minofu usiku wonse.
- Teen Sports Line: Mitundu yotsika yovomerezeka ndi TGA ya othamanga achinyamata.
—
Pezani Msika Wanu Lero
Thanzi la JustgoodAkuitana ogwirizana nawo a B2B kuti:
1. Zitsanzo Zopanda MayesoSankhani mitundu/milingo itatu kuchokera ku Creatine Lab yathu.
2. Pezani Zida Zoyera: Mapangidwe okonzeka kutsegulidwa
Nthawi yotumizira: Juni-18-2025